Introducing our new healthy hair multitasker: the Honey Infused Leave-In Conditioner. The NEW Gisou Honey Infused Leave-In Conditioner is a lightweight, multi-tasking conditioning spray enriched with sustainably sourced Mirsalehi Honey from our Mirsalehi Bee Garden, and a nourishing, healthy hair blend of Baobab Extract, Argan Oil and Panthenol.  Leave-In Conditioner Healthy Hair Benefits Without weighing the hair down, our Honey Infused Leave-In Conditioner deeply nourishes whilst hydrating, smoothing and protecting hair from heat, pollution and breakage. Use this multipurpose leave-in conditioner after and between washes to soften, fight frizz, improve hair strength and shine, for silkier, stronger and healthier-looking hair. Gisou Leave-In Conditioner Benefits: Moisturises & nourishes all hair types without weighing hair down Detangles effortlessly to improve manageability and elasticity  Protects hair from UV rays, heat, pollution, brushing and abrasion  Helps strengthen and fortify to prevent breakage  Locks in moisture to seal split ends, reduce dryness Softens and smooths frizz Enhances shine “I'm so excited to share our latest launch! We wanted to create a multi-tasking leave-in to complete the ideal Honey Infused haircare routine. As always, it contains our hero key ingredient, Mirsalehi Honey, and we also added a unique blend of supporting ingredients such as Baobab Extract, Argan Oil and Panthenol, which were carefully chosen for their nourishing properties. The Honey Infused Leave-In Conditioner is my new go-to for after and between washes, or even as an overnight treatment for silkier, stronger, perfectly hydrated hair.” - Negin Mirsalehi, Gisou Founder Key Ingredients Mirsalehi Honey - Nourishing Sustainably sourced from the Mirsalehi Bee Garden where our founder Negin Mirsalehi, and her father, continue the six-generation family beekeeping heritage. Our honey is the key to healthy, shiny, nourished hair. Rich in vitamins, minerals, amino acids and antioxidants, honey deeply nourishes and moisturises to repair and restore dry, damaged locks. As a natural humectant, honey helps maintain the hair's natural moisture balance for strong, healthy and shiny hair. Baobab Extract - Strengthening A naturally-derived active known for its multi-tasking ability to strengthen, smooth, improve manageability, instantly condition and provide intense UV & heat protection.  Argan Oil - Smoothing Known as nature’s gold and full of fatty acids and powerful antioxidants, Argan Oil nourishes, hydrates, smooths, softens and enhances shine. Panthenol - Moisturising  Also known as Provitamin B5, provides long-lasting moisture that penetrates deep into the hair to thicken, strengthen and prevent breakage.  How to use Leave-In Conditioner Spray evenly from an arm’s length onto towel-dried hair after your washing or treatment routine, or onto dry hair whenever it is in need of a conditioning refresh. Allow to dry before using heated styling tools. Do not rinse. For best results, use regularly with the Gisou Honey Infused Hair Wash and Conditioner. Tips: For smooth, luminous and protected hair, spray onto mid-lengths to ends before styling. To lock in moisture overnight, spray onto wet hair after your washing routine, comb through and allow to absorb while you sleep.  Where to buy Gisou Honey Infused Leave-In Conditioner? The Gisou Honey Infused Leave-In Conditioner is available to shop on www.gisou.com from July 27th, 2021.

Introducing our new limited edition Curling Routine Kit: contains all the tools you need for a perfectly geared curling routine. Inspired by Negin Mirsalehi’s curling routine, the Gisou Curling Routine Kit is our 3-step styling set to create your own shiny and bouncy curls. The Curling Routine Kit* features Negin Mirsalehi’s favorite products to construct her signature bouncy & healthy curls: The Propolis Infused Heat Protecting Spray Mini is formulated to protect your hair from heat damage up to 230ᵒC/446ᵒF.  The Propolis Infused Polishing Primer prepares your hair for your curling routine. It ensures optimal workable hold, enhances volume, and prevents frizz.  The Honey Infused Hair Oil Travel Size nourishes and locks in moisture for instant shine.  *Update: The Curling Routine Kit was a Limited Edition and has now sold out. All three products are still available individually: Honey Infused Hair Oil Travel Size Propolis Infused Polishing Primer Propolis Infused Heat Protecting Spray   How to use the Gisou Curling Routine Kit This protect-, prime- & shine routine will help you create the perfect bouncy curls. Simply follow these steps for Gisou's Curling Routine: PROTECT - Start by prepping your hair with the Propolis Infused Heat Protecting Spray Mini to protect against heat damage. Spray from an arms length distance to make sure that the product is evenly distributed.  PRIME - To make sure the curls hold throughout the day, squeeze a pea-sized amount of the Propolis Infused Polishing Primer onto the palms of your hands, rub it up between your hands and gently apply it throughout the lengths of your hair. CURL - Once your hair is protected, prepped, and sectioned and your Curling Tool is heated up, you’re ready to go!  FINISH - Need extra nourishment and shine? A few drops of the Honey Infused Hair Oil will do the trick. Warm up a couple of drops between your hands and use your fingers to comb through your curls, et voila!  Safety first: never use heated styling tools on damp or wet hair. Always make sure your hair is dry. All products are safe on colour-treated hair, keratin treatments, and chemically treated hair, and are produced in a bee friendly and sustainable manner.  Want to see the Gisou Curling Routine step by step? Watch the video for our best tips!  #BESTGISOUCURLS To celebrate the Curling Routine Kit launch, we’re calling on our community members to show us  their #BestGisouCurls for a chance to win the full range of Gisou products, tools and the limited edition Curling Routine Kit. The winner will be chosen by the Gisou Community via Instagram poll in our stories and will be announced on March 19, 2021. For more information, make sure to keep an eye on our Instagram page. The limited edition Curling Routine Kit is available on gisou.com or at Sephora and Sephora Canada, online and in-store. Combine with our Curling Tool to recreate Negin Mirsalehi’s signature curls - now also available at sephora.com & sephora.com/ca. 

Finding the right Valentine’s Day gift may be hard sometimes, but whether you’re shopping for a crush, your BFF or yourself, we’ve got you covered. “Two is better than one” they say, and with that in mind, we coupled up our best-selling product combos and created some limited edition Valentine’s sets for you. While our products are great on their own, they’re also very compatible. Get to know our Valentine’s Couples (and don’t forget to follow our relationship advice). 1. The Soulmates  When you know, you know. These two make for an intensely compatible pairing. Sure, they're both independent types who are happy to go it alone. But when they come together? Well, it's then you realise their love runs deep, just like the nourishment they provide. This is a match for life! How to use: Infuse your hair with a double dose of honey to deeply nourish your scalp and hair follicles. Add a few drops of the Honey Infused Hair Oil to the Honey Infused Hair Mask whenever your hair is in need of intense repair and rejuvenation. Use during your bath or shower routine, or apply before going to bed for an overnight treatment. Use once or twice a week for optimal results.  SHOP NOW 2.  The Opposites They say opposites attract, which certainly rings true for this double act. While one can be a little overprotective and hotheaded at times, the other knows how to calm things down by bringing a soothing touch to their relationship. And just like that, balance is restored. How to use: Use the Propolis Infused Heat Protecting Spray daily on wet or dry hair to protect your hair from the damaging effects of UV radiation and heated styling tools. This lightweight spray detangles and holds without weighing down your locks. Finish your styling routine with a few drops of our Honey Infused Hair Oil to lock in moisture and add instant shine. SHOP NOW 3. The Inseparables  Ross & Rachel, PB & jelly, the flowers & the bees. Where one goes, the other follows. These two thrive when they get to work together side by side because... "Behind every great shampoo, there is a great conditioner." How to use: Massage 2 to 3 pumps of the Honey Infused Hair Wash into your hair and scalp - use more for long or thick hair. Massage evenly into a lather, then rinse thoroughly. After shampooing, squeeze out the excess water and apply the Honey Infused Conditioner from the mid-length to ends. Distribute evenly throughout your hair and leave on for 1 to 2 minutes before rinsing.  SHOP NOW 4. The Love Triangle  Sometimes there's room for one more. Even though two of these three are what we'd call partners for life, this is a relationship that truly benefits from shaking things up with a little extra loving now and again. You'd think it would overcomplicate things, but not for this super shower trio.  How to use: Level-up your washing routine with this super shower trio. Add the Honey Infused Hair Mask as an extra nourishing treatment after shampooing, before conditioning. For a deeper treatment, massage the mask into your scalp and cover your hair with a warm towel for approximately 15 minutes before rinsing. This method will result in a healthier scalp, which is the basis for healthier hair.  If you have extremely dry hair, apply the Honey Infused Hair Mask as an overnight treatment on towel-dried or dry hair. Rinse out in the morning and enjoy your silky soft hair. SHOP NOW 5. The Love Affair  You know that all-encompassing, overwhelming type of love? That’s what these two have. This unsuspecting pair has a secret & passionate love affair. Similar in strong presence, this duo is a pro at making a lasting impression.  How to use: Adding the Honey Infused Hair Mask and Honey Infused Hair Perfume to your hair care routine will leave you wrapped in our Honey Infused scent all day & night. Use the Honey Infused Hair Mask once or twice a week for a moisture boost. Spray the Honey Infused Hair Perfume onto your hair as the last step in your styling routine to emit the fresh signature Gisou scent. SHOP NOW 6. The Friends With Benefits Both multitalents in their own right, it's versatility that makes this pairing so complementary. And boy, do these friends make a great team – one preps and primes before the other steps in to take care of shine and the finishing touch. No wonder they can’t get enough of each other! How to use: This match is your new go-to for all-day hold and a polished finish: start with some Propolis Infused Polishing Primer and finish with the Honey Infused Hair Oil for extra shine. Propolis is ideal for protecting against heat damage, adding texture, creating volume, as well as preventing breakage and split ends. Honey is known as nature’s humectant and maintains your hair’s moisture balance. SHOP NOW 7. The Long Distance Duo Here's a pair who knows a thing or two about going the distance. Keeping life compact and carefree is the secret to their success. Because no matter the miles between them, these irresistible minis are always packed and ready to hit the road for some quality couple time. How to use: Take this duo with you wherever you go to keep your hair nourished and refreshed whenever you’re on the go. Their size (50ml / 1.7 fl.oz.) allows you to take these two in your handbag or carry-on, making them the perfect travel companions.  SHOP NOW 8. The Single by Choice  A Gisou icon. This powerful and independent multitasker has been around long enough to know you can shine bright all on your own. Because when it comes to nourishment, this beauty will get the job done: from pre-styler to finishing product or even as a deeply conditioning overnight treatment. How to use: Take your chance to experience this Gisou icon in all its glory. Our Honey Infused Hair Oil is a real multitasker: from pre-styler to finishing product, or even as a deeply conditioning overnight treatment. How?  Pre-styling: The Honey Infused Hair Oil can be used prior to your styling routine for a nourishing effect and healthy shine. Simply apply 1 to 2 drops to the lengths of your hair, before styling. Important: make sure the oil has been absorbed by the hair before styling. Finishing: Apply 1 or 2 drops to dry hair. Use as part of your daily styling routine or as a quick touch-up throughout the day to reduce flyaways and achieve an instant shine. Overnight: For an intensive overnight treatment, coat the lengths of your hair with the Gisou hair oil. In the morning, rinse and wash to start your day with luminous locks.  SHOP NOW These Limited Edition Valentine’s bundles are exclusively available via gisou.com from February 10th until February 14th 2021.

This year, we decided to bring our Gisou Holiday pop-up store to you, at home, virtually brought to life on gisou.com. The Gisou Holiday Series was available to our customers from around the world between December 7-20, 2020 offering the complete Gisou haircare range as well as exclusive, limited edition Holiday Gifts for the whole family.  For the Holiday Series, the Gisou team created a series of four special Gisou Holiday episodes. Inspired by nostalgic American sitcoms, the episodes of the Gisou Holiday Series show you what the Gisou Family was up to at home for the holidays. With every episode we unlocked more limited edition Holiday Gifts for purchase. The Gisou Holiday Story This Holiday Season, the Gisou Family is home for the holidays. And just like every other year, Negin & Maurits are looking to give each other their best holiday gift yet. But this year, they won’t have to search far, the ultimate gift is closer to all than one might think. This year, they’ll find it right at home - whether it’s Maurits fixing Negin a cup of hot cocoa, or Negin making Maurits a special handmade gift, the Gisou Holiday Series is all about the gift of giving, at home. Episode 1 - On the hunt for the perfect holiday gift (again) In the first episode of the Holiday Series, Maurits is looking to buy Negin the best holiday gift she’s ever had so far. During his hunt to find the ultimate holiday gift, he reaches a state of complete desperation filled with anxiety and stress. Lucky for him, he won’t have to search far this year… Episode 2 - Holiday backgammon marathon In the following episode, we see the Gisou Family passing the time with their favorite game: Backgammon. And just like every other time Negin & Maurits play a round together, Maurits loses. Every single time. Determined to win for once, Maurits challenges Negin to a Backgammon marathon. Will it ever end, and will Maurits ever win? Episode 3 - Holiday Baking Failure  In the third episode, Maurits is in the kitchen trying his hand at baking in order to surprise Negin with homemade holiday cookies. As usual, he makes a big mess, but manages to get a batch into the oven. As Negin gets ready to come downstairs for a night with the family to enjoy homemade cookies, Maurits finds out the cookies are ruined. Will he be able to find a solution in time?  Episode 4 - Holiday Surprise Story In the last episode, with the Holiday Season in full swing, the Gisou Family is ready to unwrap presents. Maurits proudly gives Negin not one, but several Holiday Gifts. Negin is pleased, but Maurits is not done with the surprises. What kind of holiday surprise gift could beat what he’s already given?

The Gisou Holiday Series The Gisou Family is home for the holidays and we’re inviting you to join!Celebrate the gift of giving with The Gisou Family this holiday season. Visit The Gisou Holiday Series on gisou.com to find our limited edition Holiday Gift collection, only available for purchase December 7-16.There’s something for just about anyone on your list - family members & (furry) friends. The Gisou Holiday Story 2020 Gisou hosts pop-up stores in cities around the world to meet its customers that reside there. The concept of each Gisou pop-up is always inspired by the local culture of the city in which it takes place and executed as a Gisou ‘takeover’, staying close to authenticity.  With Gisou’s virtual holiday pop-up store, The Gisou Holiday Series is available to customers all over the world. This year it’s all about celebrating the holidays at home: “This Holiday Season, the Gisou Family is home for the holidays again. And just like every other year, Negin & Maurits are looking to give each other their best holiday gift yet. But this year, they won’t have to search far, for the ultimate gift is closer to all than one might think. This year, they’ll find it right at home. Whether it’s Maurits fixing Negin a cup of hot cocoa or Negin making Maurits a special handmade gift, the Gisou Holiday Series is all about the gift of giving, at home.” The Gisou Holiday Series Schedule Tune into all four episodes of The Gisou Holiday Series on Instagram and gisou.com from December 7-16 to watch what the Gisou Family is up to at home for the holidays this year. With each episode, we’ll be unlocking more limited edition Holiday Gifts for purchase. Episode listings: Episode 1 - On The Hunt For The Perfect Holiday Gift (Again) Episode 2- Holiday Backgammon Marathon  Unlocked The Gisou Holiday Backgammon set Episode 3 - Holiday Baking FailureUnlocked The Gisou Holiday Mug & Dog Bowl Episode 4 - Holiday Surprise Story Unlocked The Gisou Holiday Honey Infused Hair Oil Mini Ornament   Beauty Advisors This year our expert Beauty Advisors are here to give you a little extra holiday help and make your holiday gift shopping search easier. Simply book a 20 minute session at a time that works for you. And we’ve got a big surprise because everyone who books a session with one of our Beauty Advisors during the Gisou Holiday Series, will  have the chance to win a session with Negin Mirsalehi herself! Holiday Gifts In addition to the complete range of Gisou haircare and styling products, we created a holiday collection of limited edition Gisou Holiday Gifts, exclusively available for purchase during The Gisou Holiday Series. There’s something for just about anyone on your list - family members & (furry) friends.  These limited edition gifts include  Gisou Holiday Sweater Gisou Holiday Mug Gisou Holiday Honey Bear Gisou Holiday Dog Bow  Gisou Holiday Dog Bowl  Gisou Holiday Stuffed Honey Infused Hair Oil  Gisou Holiday Beeswax Candle Collection Gisou Holiday Puzzle  Gisou Turbo Dryer (EU only)  Gisou Holiday Backgammon These Limited Edition items are exclusively available at The Gisou Holiday Series on gisou.com from December 7th until the 16th Gifting any of our limited edition gifts this holiday season will bring a smile to anyone on your list. Terrible at gift wrapping? Each order placed during The Gisou Holiday Series (December 7-16, 2020) is eligible for our Free Holiday Gift Wrapping Service. Simply choose for the Free Gift Wrapping option at checkout.

Today, on our 5th birthday, we’re celebrating Gisou and the now iconic hero that started it all: our Honey Infused Hair Oil. Based on a homemade family recipe, the launch of the Honey Infused Hair Oil marked the start of our whirlwind journey!  On this special day, we’re throwing it back to some highlights of our most memorable moments, launches and major milestones from Gisou’s first five years. A favorite from the start 2015 - It’s been five incredible years since our founder Negin Mirsalehi launched Gisou’s iconic first product, the Gisou Honey Infused Hair Oil. When we originally launched with the hair oil in November 2015, we sold out in less than three months. To this day, it’s our number-one bestseller worldwide. 2016-2017 - After the overwhelming success of our Hair Oil, we launched our first Propolis Infused hair styling product in July 2016, the Gisou Propolis Infused Heat Protecting Spray. One year later, we added some texture to the mix with the Propolis Infused Texturising Wave Spray. After honey, Propolis became our second key ingredient thanks to its strengthening and protecting properties. Like our Honey, our Propolis is sustainably sourced from the Mirsalehi Bee Garden, where Negin and her father continue the 6-generation tradition of beekeeping.   Parisian pop-ups & perfume 2018 - At the start of 2018, we added two products to our Honey Infused range: the Honey Infused Hair Mask and the Honey Infused Hair Oil Travel Size. These two products combined make up Negin’s go-to nourishing hair treatment! Later that year, we opened our first ever Pop-up store in Paris at the legendary tea house, Angelina, during Paris Fashion Week. Our Mirsalehi Honey inspired Christophe Appert, Angelina's pastry Chef, to create a unique Gisou at Angelina éclair. A little taste of Gisou in Paris! Since we received countless comments about the scent of our Honey Infused products, we decided to develop and launch a Hair Perfume that refreshes and scents hair with Gisou’s signature Honey Infused fragrance.  Creating a buzz 2019 - The following year was a very busy year at Gisou HQ. We expanded our Honey Infused line with two new, highly requested products: the Honey Infused Hair Wash & Conditioner. Our community was the first to buy and try this duo, as part of the mysterious ‘Blind Date’ on Valentine’s Day. Every May, we celebrate a key moment in our calendar; World Bee Day and the start of bee season. In 2019, we celebrated BIG with our Gisou Honey Jackpot prize pool. One lucky winner won the chance to meet Negin in the Mirsalehi Bee Garden in the summer of 2019.  Gisou in Paris, part two During that summer we also launched the Propolis Infused Polishing Primer, the third product in our styling range. Gisou came to Galeries Lafayette Champs-Élysées to celebrate the urban beekeeping culture in Paris through a co-branded pop-up experience. As part of the collaboration, we brought a piece of the Mirsalehi Bee Garden to Paris and partnered with Sous Les Fraises by installing beehives on top of the urban rooftop garden of BHV, which are still being cared for by our beekeeper in Paris. Take out & refill In August we introduced our Honey Infused Hair Perfume in Pocket Size and brought our beehives to NYC, in preparation for our first ever U.S. pop-up. In September we opened our Take Out & Refill pop-up store in New York. We transformed a typical NYC Papaya Dog into a completely Gisou-branded pop-up store in New York City fast food-style. In line with our Sustainability Promise, we encouraged New Yorkers to reuse and refill their Gisou products from our refill tanks.  Home for the holidays To end the year, we hosted the Gisou Gift Shop, a holiday pop-up store in Amsterdam. Our team created a special selection of limited edition content, exclusively for the Gisou Gift Shop. With the Gift Shop being in Amsterdam, we were home for the holidays!  Major milestones in 2020 2020 - Although 2020 has been unique in many ways, it has also been an opportunity for us to engage with you, our community, and your self-care routines at home. In April, we launched The Mini Series, which includes mini versions of four Gisou bestsellers, perfect for first-time Gisou users and for a self-care moment. In August we announced one of our most exciting projects so far: our launch at Sephora in the United States and Canada. When we first launched Gisou five years ago, offering our products at Sephora was something we could only dream of... We’re so excited and proud to have achieved this major milestone in such a short space of time! In September we revealed our most requested item ever: The Gisou Curling Tool. An item we're extremely proud of, we built it entirely from scratch based on Negin’s expertise, technical and design wishes. It’s the ultimate tool to create the perfect bouncy curls behind Negin’s signature look! And last but not least, last month we introduced a new limited edition Gisou Honey Infused Haircare Set - a set including all of our Honey Infused favorites - the perfect gift for the holidays and a one-stop shop for deeply conditioned, strong, and healthy hair with luminous shine.  Thank you The past five years have been an unforgettable journey and we couldn’t have made it this far without your support. As a special thanks, we’re treating everyone that places an order on November 11th 2020 to a free Honey Infused Hair Oil Mini (20 ml - 0.7 fl.oz.), our iconic first product.  All of this wouldn’t have all been possible without you. You, our community, are at the core of our brand - literally in our DNA. You help us decide what to launch, create beautiful content with our products, educate yourselves and others on the importance of honey bees based on what you learn from us, greet us at our pop-ups around the world, and support us with everything in between. We can’t thank you enough for your ongoing excitement and support and can’t wait to share what we have in store for you for the next 5 years! Stay tuned. Negin & the Gisou team 

Gisou by Negin Mirsalehi introduces a new limited edition Gisou Honey Infused Haircare Set. This limited edition haircare set includes four mini versions of Gisou’s signature Honey Infused Haircare favourites for nourished and healthy hair. Each mini container is conveniently refillable and the perfect size to travel.  The perfect set for first-time Gisou users Perfect for first-time Gisou users, this haircare set includes our iconic Honey Infused Hair Oil as well as mini’s of our best-selling Honey Infused Hair Wash, Honey Infused Conditioner and Honey Infused Hair Mask. The Honey Infused Hair Oil is formulated to rebuild and repair hair to the core. The Honey Infused Hair Mask intensively hydrates and nourishes to improve elasticity, shine, and manageability. The Honey Infused Hair Wash effectively yet gently cleanses hair to relieve the scalp from buildup. The Honey Infused Conditioner gently and effectively detangles and conditions, leaving hair hydrated, manageable, and strong.  The Gisou Honey Infused Haircare Set is a one-stop shop for deeply conditioned, strong, and healthy hair with luminous shine. This exclusive honey haircare set is limited in supply and exclusively available at gisou.com and at Sephora US & Canada.  The key ingredient: Mirsalehi Honey The set’s key ingredient honey is sustainably sourced from the Mirsalehi Bee Garden, where our founder, Negin Mirsalehi, and her father, continue the 6-generation family tradition of beekeeping. Honey is full of vitamins, minerals, amino acids and antioxidants that keep free radicals at bay to support the rejuvenation of hair. As a natural humectant, honey also helps maintain the natural moisture balance in the hair to prevent split ends and maintain the strength of the hair follicles.  The Gisou Honey Infused Routine This deep wash-, mask-, condition- & shine treatment will repair and rebuild your hair from the core resulting in healthy, soft and luminous locks. Give your hair the full honey-infused treatment with these simple steps: WASH Apply a dime-sized amount of Honey Infused Hair Wash to the hair and scalp, use more for long or thick hair. Massage evenly into a lather, then rinse thoroughly. MASK After shampooing, apply a generous amount of Gisou Honey Infused Hair Mask onto towel-dry hair from root to tip. Leave in for 5-7 minutes, then rinse thoroughly. For best results, use 1-2 times per week. *Bonus tip: Add a few drops of the Honey Infused Hair Oil to the Honey Infused Hair Mask whenever your hair is in need of intense repair and rejuvenation. After use, your hair will feel softer, stronger and healthier. CONDITION After rinsing out the mask, squeeze out excess water and apply Honey Infused Conditioner from the mid-length to ends. Distribute evenly throughout the hair and leave on for 1-2 minutes before rinsing. SHINE Apply 1 to 3 drops of Honey Infused Hair Oil through damp or dry hair, depending on the length and thickness. Gently work in the oil to lightly coat the mid-length to ends. Use as an overnight treatment, before styling or as a finishing touch for instant shine. Update: the limited edition Haircare Set is sold out! Subscribe to our newsletter to be the first to know about limited edition products and exclusive launches.

Gisou announces the expansion of its global footprint into mega-retailer Sephora in the United States on August 18th. Founded by macro influencer Negin Mirsalehi in 2015, the comprehensive haircare collection is currently sold in more than 30 countries worldwide. On August 18th, Gisou will expand its US distribution with its debut into Sephora. Negin Mirsalehi’s six-generation family business of beekeeping has grown Gisou to a bestselling brand in under five years; continuing her family’s story by threading together her skills and knowledge as a beekeeper alongside her father, a renowned beekeeper in the Netherlands, and her mother’s love of hairdressing and DIY haircare. The key ingredient in Gisou’s care line is honey derived from the Mirsalehi-family bee garden, which contains a blend of minerals, vitamins, amino acids and antioxidants which is infused into the entire product collection as the powerhouse ingredient. Prior to Gisou, Negin began her career as a top influencer, awarded Revolve’s Influencer of the Year three consecutive years and a recipient of Forbes 30 Under 30 in 2018. Through her content creation, she began sharing trips to the family bee farm and hair tutorials via Instagram and saw a huge spike in engagement, which garnered constant questions surrounding her haircare routine, and Gisou was born. Negin first introduced Gisou in 2015 with a focus on honey-infused haircare products comprised of conscious formulations, locally-sourced and prestige ingredients to appeal to a wide range of hair types. Today, the line has 11 core products, including a line for honey-infused care-based products and a propolis-infused care line of styling products. “When we first launched Gisou five years ago, launching at Sephora was something we dreamed of one day achieving, so we’re really excited and proud our dream has come true, to say the least,” says founder Negin Mirsalehi. “It means so much to us as a small brand, and even more so to me and my family as Gisou is based so much on our storied heritage.” Gisou will soon expand into new categories, including tools. Besides, it has continued to grow awareness for the hero of the collection, the Honey Infused Hair Oil, as a direct result of consumer feedback and demand. Gisou is committed to a sustainable and bee friendly and sustainable production method that puts the Mirsalehi Honey Bees first, not only for the sake of the bees but the greater ecosystem as well. In the Mirsalehi Bee Garden, Gisou lets nature take its course, allowing the bees to reproduce naturally without interfering with artificial means. In the next chapter of the brand’s growth, Gisou will expand its beekeeping support to more cities in both financial support and providing supplies. Jennifer Lucchese, VP of Merchandising, Hair at Sephora, adds, “Gisou products are luxurious and effective and we love that they prioritize hair health – which we know our clients are looking for in their haircare routine. What’s interesting about Gisou is its totally unique and authentic ingredient story along with a powerful founder behind it. Our clients are conscious of the ingredients in their products now more than ever, and this is a key consideration when shopping for beauty. Gisou’s utilisation of vitamin and mineral packed honey and propolis in its products allows clients to feel confident that the products will maintain their hair health.” Shop Gisou at Sephora (Canada and U.S. only) from August 18th 2020 and in-store from September 1st in selected Sephora stores.  

On World Earth Day in April 2019, we introduced our 2019 Sustainability Promise, in which we promised to work on becoming a more sustainable company. With various goals and points of improvement mentioned, the promise served as a guiding light throughout the year in our ongoing journey towards a cleaner and greener Gisou. On World Earth Day this year, we’re taking a look back at 2019 and a look forward to the rest of 2020. Gisou Sustainability Promise Recap & Update 1. Focus on continuously improving our bee-centered approach in the Mirsalehi Bee Garden At Gisou, the welfare of the Mirsalehi Honey Bees has always come first - with a bee-centered approach to beekeeping and a strict product development policy to only ever take surpluses of honey, if and when appropriate. However, we sought to continue to improve upon our bee friendly and sustainable approach to beekeeping in 2019 and moving forward in 2020 as well. For instance, since April last year, we planted new fruit trees in the Mirsalehi Bee Garden to expand the biodiversity and health of our bees. In 2020, the welfare of the Mirsalehi Honey Bees will continue to remain our top priority as the product development cycle will continue to adjust plans as necessary to avoid taking stores of honey the bees need for themselves.  2. Raise awareness for the importance of honey bees In addition to taking care of our Mirsalehi Honey Bees, our mission is to raise awareness for the importance of honey bees to our ecosystem. In July, we dedicated our pop-up at Galeries Lafayette Champs-Élysées to education about the bees - teaching customers the importance of minding the existence of bees no matter where they live - urban, suburban, or rural. Gisou Flower Seeds We gave all customers in-store and online bags of mixed flower seeds so they could plant more bee-friendly flowers in their garden or on their terrace or rooftop. In turn, customers had a chance to help us counteract the negative effects of climate change & habitat destruction endangering bees throughout the world by providing their local bees with a source of pollen and nectar. In 2020, starting on World Earth Day, we will include a bag of mixed flower seeds with all online orders until the end of beekeeping season (August 31, 2020) to drive our customers to plant wildflower seeds to increase biodiversity in their local area and thereby help support the livelihood of honey bees.   Gisou Bees Project As urban beekeeping produces healthier bees than beekeeping efforts in rural areas, last year also marked the start of the Gisou Bees Project, a new Gisou initiative in support of local urban beekeepers and urban beekeeping efforts. So far, the initiative has been brought to Paris (where Gael Catron continues to look after our bees) and NYC (where President of the NYC Beekeepers Association, Andrew Cote remains to be the beekeeper in charge), and we’re planning on extending the initiative to other cities in the next few years.  3. Increase production transparency Aside from improving the welfare of honey bees, improving the sustainability of product packaging continues to be another high priority, with several adjustments already carried out at the end of 2019 and the beginning of 2020. For instance, in the name of sustainability and production transparency, we switched out all paper packaging, whether that be for shipment or the products themselves, for FSC-certified paper guaranteed to come from sustainable sources only. Upon customers’ request, the Honey Infused Hair Wash & Conditioner, which was previously packaged in plastic doypacks, has since been fitted with more sustainable, FSC-certified outer packaging. 4. Improve the sustainability of our packaging Furthermore, in January of this year, we replaced the Honey Infused Conditioner tube with one made out of sugarcane. Our next product launch will boast packaging made of cellulose fiber instead of plastic. In the upcoming year, we will continue to make sustainability a top priority when it comes to designing and sourcing of product packaging - it’s not a question of whether packaging will be sustainable, but how we optimize design and functionality in light of sustainable packaging materials.  5. Green our product formulations In terms of product formulations, we launched the new Propolis Infused Polishing Primer in July of last year, which consists only of ingredients that satisfy our new, stricter ingredient protocol. Moving into 2020, we’ve been improving the formulations of some existing products, without compromising on the function they are known for. This year and following, we plan to build on and adhere to our stricter ingredient protocol to create products Gisou customers can feel good about, without sacrificing their efficacy. One of the first changes we’ve carried out is that we’ve replaced Gisou’s signature Honey Infused fragrance, found in all of our Honey Infused products, for a nearly identical 100% natural variant. In the upcoming year, we are working on finding a 100% natural replacement for the Propolis Infused fragrance as well.  6. Engage our audience to make sustainable improvements with us To try to engage and include our audience on our sustainability journey, we gave our customers from NYC the opportunity to ‘reduce, reuse & refill’ their empty Gisou product bottles at our NYC pop-up store, Gisou’s Take Out & Refill last September. Nearly half of all customers that visited took the opportunity to refill the Gisou product they already owned. Additionally, we made sure that all design elements to make the pop-up come to life were made of sustainable materials, from biodegradable cups and straws to 100% recycled paper shopping bags. Our previously mentioned seed initiative is just another way we try to promote sustainable efforts on the part of our audience as well.  What's next? Although we take pride in the sustainability developments we have made in 2019 and so far in 2020, we’re not planning to stop anytime soon. We know we’re not perfect and we’re the first to admit that we have a way to go, but we promise we’re continuing to make it a priority for the future to come and to update you along the way. 

Gisou by Negin Mirsalehi celebrated the opening of The Gisou Gift Shop, its holiday pop-up store in Amsterdam December 12th, 2019 through an evening toast with personal contacts and other influential guests, followed by a public meet & greet with Negin Mirsalehi and The Gisou Family.  Situated in the middle of Amsterdam, past long, cobblestoned streets and winding canals, at the picturesque point where the bridges of the Leidsegracht and Keizersgracht meet, The Gisou Gift Shop was the ultimate holiday meeting point for young and old. The holiday pop-up store was open to the public on December 12-15, 2019 offering the complete Gisou haircare range as well as exclusive, limited edition holiday gifts for purchase.    Gisou is home for the holiday season Gisou hosts pop-up stores in cities around the world to meet its customers that reside there. The concept of each Gisou pop-up is always inspired by the local culture of the city in which it takes place and executed as a Gisou ‘takeover’, staying close to authenticity.  With The Gisou Gift Shop in Amsterdam, Gisou was home for the holidays with a special background story to tell:  Every holiday season, The Gisou Family - Negin, Maurits & Mosey - is on the hunt for the ultimate holiday gift, and this season is no different. Just like every other year, they go on a search through the streets of Amsterdam to check off their holiday shopping lists. This year, they’ll stumble upon the bright light of The Gisou Gift Shop and find just the right gifts for the whole family.  Check out the video here.  Holiday gifts  In addition to the complete range of Gisou haircare products, the Gisou team created a selection of limited edition gifts, exclusively for The Gisou Gift Shop. The star of the pop-up and ultimate holiday gift: The Gisou Turbo Dryer - a limited edition, ionic & fast-drying Gisou Hairdryer, exclusively available at The Gisou Gift Shop.

On September 7th, 2019, Gisou by Negin Mirsalehi opened the doors of its pop-up store in NYC with a VIP event and public meet & greet. The exclusive get together with Negin was attended by respected names in the beauty and fashion scene. The VIP event was followed by a public meet & greet with Negin Mirsalehi, where fans came to meet Negin and visit the pop-up. Gisou takes NYC Gisou hosts pop-ups in cities around the world to meet up with contacts and loyal customers that reside there. The concept of Gisou pop-ups are always inspired by the local culture of the specific destination and executed as a Gisou ‘takeover,’ staying close to authenticity.  Gisou’s Takeout & Refill embraced the typical New York City takeout and fast food culture. A Papaya Dog - a typical New York hot dog chain - in the West Village was turned into a completely Gisou branded pop-up store in New York City fast food-style. Inspired by the typical fast food ‘deal menu,’ pre-selected combination deals were also available for purchase, which gave customers a discount on specific Gisou product combinations.  Customers could also choose to order refills, combinations, or individual products via phone or email for ‘takeout’.   Sustainability & refill In 2019 Gisou launched its Sustainability Promise via Instagram stories, wherein we promised to work on improving the sustainability of the brand in various ways. At Gisou’s Take Out & Refill, we gave customers the chance to reduce and reuse by purchasing refills on their (half) empty Gisou product bottle(s) at a special price.  Through this initiative, Gisou aimed to further communicate its stance on sustainability, to show that it’s serious about its promise, and to influence its customers to be mindful about their own impact as well. Every design element of this pop-up was created with sustainability in mind. 

On July 4th, 2019, Gisou and Galeries Lafayette Champs-Élysées celebrated the launch of the Gisou Propolis Infused Polishing Primer, exclusively in-store at Galeries Lafayette Champs-Élysées. In celebration of the launch, Gisou came to Galeries Lafayette Champs-Élysées July 4-6 to highlight the urban beekeeping culture through a co-branded pop-up experience. The aim of the collaboration was to raise awareness for the honey bees and to support local honey bee populations in France. Gisou BHV Beehives As part of the collaboration, Gisou brought a piece of the Mirsalehi Bee Garden to Paris by installing beehives on top of the urban rooftop garden of BHV (part of the Groupe Galeries Lafayette). In doing so, Gisou not only launched the Gisou Propolis Infused Polishing Primer with this event, but also the honorary ‘Gisou at Galeries Lafayette Champs-Élysées Beehives’.  To further extend the thread of urban beekeeping, Gisou translated the urban rooftop garden to a co-branded Gisou pop-up shop inside of Galeries Lafayette Champs-Élysées. Inside the pop-up shop, all Gisou products, including the new Propolis Infused Polishing Primer, were available for sale. Bee-friendly wildflower seeds were given as a gift with any Gisou purchase to give customers a chance to help save the honey bees.   Beepeekers on Location Raising awareness for the honey bees lied at the forefront of the Gisou at Galeries Lafayette Champs-Élysées collaboration. To educate visitors, bee experts were on location to tell the story of the honey bees. As a sixth generation beekeeper herself, Gisou founder Negin Mirsalehi was present to lend her insights on the importance of honey bees, Gisou’s key ingredients, and beekeeping during a Q&A session with Galeries Lafayette Champs-Élysées Creative & Merchandising Director, Clara Cornet. Negin extracted a batch of ‘Gisou Honey’ by hand during the launch, and jars of this ‘Gisou Honey’ were gifted to select loyal Gisou customers. Launching the Propolis Infused Polishing Primer Gisou at Galeries Lafayette Champs-Élysées was, in essence, a celebration of the exclusive in-store launch of Gisou’s latest product, the Propolis Infused Polishing Primer at Galeries Lafayette Champs-Élysées. The key ingredient of the Propolis Infused Polishing Primer is propolis, the meaning of which served as a connecting thread for this collaboration.  Although propolis in a literal sense is a natural, bee-derived product, the word propolis comes from the Greek words “pro” (before) and “polis” (city). Taking this meaning into account, propolis served as a unifying element that linked the launch of the Propolis Infused Polishing Primer to the events’ simultaneous ode to urban beekeeping ‘for the city.’ Where to buy Gisou in Paris? Gisou is available at Galeries Lafayette Champs-Élysées - 60 Av. des Champs-Élysées in Paris and via www.gisou.com. 

Gisou Scratch Card At Gisou, we are passionate about honey bees and everything they do for us, which is why we always celebrate World Bee Day. This year we celebrated World Bee Day and the start of bee season with a Gisou Honey Jackpot prize pool. By including a Gisou Scratch Card with every order placed between May 20-29, each customer held the chance to win one of thirty exclusive Gisou prizes in the Honey Jackpot prize pool. Prize Pool To win one of the unique Gisou prizes in the Honey Jackpot prize pool, all prize boxes on the Gisou Scratch Card had to be scratched to find repeating symbols. The prizes in the Honey Jackpot prize pool: 1x Personal invite to meet Negin in the Mirsalehi Bee Garden 3x Limited edition, exclusive Honey Infused Hair Oil - Family Pack Edition3x Complete range of all Gisou products 10x Limited edition, exclusive Gisou Hairdryer  13x Jar of 100% pure Mirsalehi Honey   The Jackpot In total, 2000 Gisou Scratch Cards were given away. Only one of the 30 winning Gisou Scratch Cards could be redeemed for the special opportunity to meet Negin in the Mirsalehi Bee Garden in summer 2019. 

In honor of Earth Day, we present our 2019 Sustainability Promise: Gisou is committed to becoming more sustainable all-around, and we would like to bring you along every step in the greener direction we take.  At Gisou, sustainable beekeeping and the welfare of the Mirsalehi Bees have always come first, but from this year, we are committed to becoming more sustainable all-around. Gisou's sustainability commitments 1. Focus on continuously improving our bee-centered approach in the Mirsalehi bee garden We always prioritise bee welfare and let the bees guide our beekeeping practices to derive Mirsalehi Honey and Mirsalehi Propolis, our key ingredients, in a bee friendly and sustainable manner.  Gisou is born out of six generations of passion for honey bees. Negin, her father, and the generations before them have always taken a bee-centered approach in their Mirsalehi Bee Garden. Starting Gisou wasn’t meant to change that for the Mirsalehi honey bees. Altogether, we are committed to a sustainable and bee friendly production method that puts the Mirsalehi honey bees first, not only for the sake of the Mirsalehi honey bees but the greater ecosystem as well. Our bee-centered approach: We continue to let the bees guide our sustainable beekeeping practices and derive Mirsalehi Honey and Mirsalehi Propolis, our key ingredients, in a bee friendly and sustainable manner. Aside from taking care of them by giving them a flower-rich environment to thrive, we let the bees be and only take the leftover Mirsalehi Honey, if and when appropriate.  The Mirsalehi honey bees are at the core of who we are and what we do at Gisou, and we strive to give to them as much as they give to us. 2. Raise awareness for the importance of honey bees We want to educate you about the importance of honey bees and support honey bee conservation efforts. What you can expect:  More events dedicated to Honey Bee education, just like our Gisou at Angelina event in Paris last September, which featured our own Honey Museum. 3. Increase production transparency We want to give it to you straight and keep you updated on all sustainable improvements and choices we make. Behind the scenes at Gisou: We listened to your feedback and are working on a sustainable packaging alternative for our Honey Infused Hair Wash and Conditioner - we won’t reproduce until we have one. 4. Green our product formulations Without compromising on function and quality, we strive to make our formulations greener. At Gisou, we are just as passionate about our Mirsalehi honey bees as we are about our products. Just like Negin’s mother set out to do 30 years ago, we wish to develop effective haircare with as many natural ingredients as possible.  To complement the natural key ingredients from the Mirsalehi Bee Garden, we choose supporting ingredients in Gisou formulas based on our belief that the effect and quality of our products are just as important. What we mean: We’re working on reformulating and further developing as we speak. Spoiler alert: look out for a new product launch with carefully selected ingredients. 5. Improve the sustainability of our packaging To allow our passion for the Mirsalehi honey bees and the greater ecosystem to carry further than the Mirsalehi Bee Garden, we are committed to reducing our impact on the environment and looking for ways to improve our packaging by working with more recycled, recyclable, and biodegradable materials. A little taste of what that means:  Potato starch isn’t just for food - We will introduce shipment box filling material made of 100% natural, biodegradable potato starch for a special campaign in honour of World Bee Day on May 20th. We invite you to follow us along @gisou to follow our progress throughout the year to a greener Gisou.

Gisou at Angelina represents the collaboration of two masters in their crafts as they were brought together through the binding nature of honey. On September 26th 2018, Gisou by Negin Mirsalehi and Angelina celebrated their collaboration with an exclusive press & influencer event at the premier Angelina Boutique on 226 Rue de Rivoli. Gisou at Angelina Paris As they joined forces for this exclusive event, the haircare line, Gisou, and pâtissier, Angelina, aimed to bring more awareness to the importance of bees and the increasing scarcity of honey by presenting an unforgettable taste experience. Exclusive Gisou At Angelina Honey Pastry Honey is the binding agent that linked Gisou and Angelina for this exclusive collaboration: honey from the Mirsalehi Bee Garden is the key ingredient in Gisou haircare products, just as it serves as the key ingredient in the exclusive Gisou at Angelina pastry. The Taste of Mirsalehi Honey The special Mirsalehi honey incorporated in Angelina’s exclusive pastries was hand-extracted from the hive by Negin and her father. Mirsalehi honey boasts hints of spiciness from surrounding Hogweed plants to bring an overall rich and unique taste experience. The taste of Gisou’s Mirsalehi honey is unlike any other and inspired Angelina’s patissiers to create the special Gisou at Angelina pastry, emphasizing its unique flavor. Christophe Appert, Angelina's pastry Chef, created a refined éclair pastry decorated with a chocolate plate décor, shaped like hive alveolus. He had the aim to create a pastry revealing the purity of honey through a gourmet experience: transpose its shiny and bright texture and enhance the perfect balance between its sweet taste and its powerful floral notes.  A smooth choux pastry was filled with a Mirsalehi honey infused cream and caramelized almonds to provide hints of sweetness and richness. A delicate honey jelly served to release a fresh flavor. A light honey ganache and the modern alveolus chocolate plate décor finalized this indulgent and elegant éclair pastry. An ode to the bees! Gisou at Angelina Pop-up Boutique The Gisou at Angelina Pop-Up Boutique ran during Paris Fashion Week, from 26-28 September 2018 at Angelina at 226 Rue de Rivoli. In the boutique, Gisou and Angelina products were both available for purchase. Special attention was given to the livelihood of honey bees and the tenuous process of harvesting pure honey. Guests gained more insight into the decline in the honey bee population, the increasing scarcity of honey, and the importance and necessity of flowers and bees to our ecosystem. Subscribe to our Newsletter to be the first to know about our exclusive Gisou Pop-ups.