On May 20th 2022, we celebrated World Bee Day with our first-ever Bee Season Pop-Up in Amsterdam. With this world premiere, Gisou wants to raise awareness around the importance of bees and inspire a new generation of beekeepers.
“We are so excited about Bee Season 2022 — bees are at the heart of everything we do at Gisou. Since day one, we have been committed to caring for the Mirsalehi Honey Bees in the same way my family has for six generations and we can’t wait to share everything with our Gisou community.” - Gisou Founder, Negin Mirsalehi
The Gisou Bee Season Pop-Up
For the first time ever, our Gisou community was able to experience what it feels like to be in our Mirsalehi Bee Garden. We took over Prinsengracht 455 space in Amsterdam for 3 days (May 20-May 22, 2022) to bring the ultimate destination of Gisou heritage and sustainable beekeeping where flowers, honey and haircare come together in one place.
The Mirsalehi Heritage
Visitors could learn about how to become a beekeeper and the craftsmanship of beekeeping directly from our seasoned experts, and unearth one-of-a-kind treasures on display in our Mirsalehi Heritage Museum.
Flowers by Rae Blooms
Guests of the Gisou Pop-Up in Amsterdam could also bring home a curated wildflower bouquet courtesy of Australian flower artist and founder of Rae Blooms, Ariella Hill — her unique ability to play with shapes and textures as they relate to flora and fauna turns the botanical world into artistic masterpieces.
Introducing Negar Mirsalehi, Beekeeper-in-Chief
This Bee Season - starting May 20 and ending on August 20 for National Honey Bee Day - we are proud to introduce Negin’s sister, Negar Mirsalehi, who is the brand’s first-ever Beekeeper-in-Chief. The wealth of experience she has accumulated after decades of apprenticeship under her father will be shared throughout Bee Season — with Gisou devotees visiting the Pop-Up, takeovers on our social channels and in the media.
Limited Edition Bee Season Merch
Gisou’s permanent collection and limited edition Bee Season collectors items like the Beekeeper’s Starter Pack Gear (Gisou Bee Season Jumpsuit, Gisou Bee Season Cap and much more) were exclusively available at the Gisou pop-up, as well as online starting May 20th in very limited quantities.
Gisou Bee Season Cap
Protect your hair & scalp while sowing your Gisou wildflowers in style! This 100% cotton style is made in The Netherlands and has an adjustable strap.
Gisou Bee Season Jumpsuit
This versatile gardening staple, inspired by beekeeper’s suits, was exclusively designed by Negin Mirsalehi and the Gisou team.
Gisou Bee Season T-Shirt
This one-size-fits-all T-shirt is made out of 100% organic, recycled cotton. Join us and wear your t-shirt throughout the Spring and Summer, to help support the bees!
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